LicenseWorks, headquartered in Gurgaon (India) is a full-service Brand Licensing agency, founded by IIT/XLRI alumni Pranav Anand and Rishabh Singla, that specializes in the strategic licensing and extension of leading brands and corporate trademarks.
With over 15 years of experience, our team’s broad range of expertise in brand building, strategic consulting, corporate marketing, channel management and product development enables us to provide clients with innovative, strategic and profitable licensing representation and consulting services.
We work with a network of sub-agents worldwide to develop and manage licensing programs for our clients in their target territories. LicenseWorks is ideally positioned to provide the customized attention our clients deserve, while simultaneously delivering heavy-hitting solutions.
To partner with blue chip brands and other high-potential properties to help them unlock hidden value and catalyze growth through excellence in talent, creativity and services.
We build our clients’ licensing programs by utilizing these key strengths:
- Broad strategic thinking to develop the best go-to-market strategy
- Wide experience in negotiating licensing contracts and deal terms across multiple industries and product categories
- We maintain solid relationships with top-notch licensees and vital retailers which enables us to launch and manage fully integrated licensing programs that achieve superior results
- Extensive network and proprietary database of industry contacts across product categories and retail channels
- We are passionate about the need to produce quality products that enhance brand value
- We are a goal-driven team, committed to developing long-term, brand-building licensing programs