LicenseWorks Partners With IRONMAN To Launch Product Licensing Program In India

LicenseWorks, a full service strategic brand licensing agency has teamed up with IRONMAN, a Wanda Sports Holdings company, to extend the IRONMAN®, Iron Girl® and IRONKIDS® brands in India to best-in-class manufacturers and retailers across all categories from apparel, footwear and fitness equipment to healthy food alternatives. Through the agreement, LicenseWorks will develop a comprehensive execution strategy to enhance IRONMAN athletes’ and casual fans’ relationship with the brand beyond its events. This will allow consumers to engage and be inspired in new ways through the association with a world-class and highly aspirational active brand that celebrates human achievement and a well-balanced lifestyle.

“IRONMAN is excited to begin working with the team at LicenseWorks, who are known for their out of the box thinking and strong connections in the Indian market,” said Nathalie Wolderling Bishman, Sr. Director of Global Licensing at IRONMAN. “As we continue to expand our brands globally and across product categories, we are looking for new and innovative ways to bring our brands to consumers across all athletic levels.”

Rishabh Singla, Managing Partner at LicenseWorks added, “We are delighted and honored to have the opportunity to represent and build a strategic licensing program for such an iconic brand. We look forward to expand the IRONMAN, Iron Girl and IRONKIDS brands in India through strategic licensing partnerships across a range of product categories that will complement and reinforce their position in the core business.”

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HEAD Fragrances to be Launched in India

Kredo Beauty, in partnership with HEAD, is launching the HEAD Fragrances in India.  This alliance marks the license agreement between Kredo Beauty and HEAD, granting the right to Kredo Beauty to design, manufacture and market HEAD Fragrances.

HEAD along with Kredo Group, has created 10 different fragrances considering the market trends and needs of the Indian market, and will be launched in September 2018 in the market across all channels. The new line will include Eau de Toilette and Perfumed Body Spray for men and women.

“We are delighted to collaborate with Kredo Beauty Private Ltd in the field of Toiletries in India. The long-lasting experience they bring into this from various International and Luxury brand launches into the Indian Market have convinced us to join forces with Kredo Beauty. We believe that the products are hitting the taste of the Indian Market and that soon HEAD Toiletries will be a piece-of-choice for people which are looking for a sports-inspired lifestyle toiletry product. We are excited and curious to learn more about this market and Kredo will help us to conquer it”, says Giuseppe Faranna, VP Division Manager Licensing at HEAD Sport GmbH.

The partnership was facilitated by LicenseWorks, the leading corporate brand licensing agency based in India. Rishabh Singla, Managing Partner at LicenseWorks added, “HEAD is an iconic sports brand that consumers know and trust. This license brings together a powerhouse brand with a strong team of beauty retail experts. It’s truly a win-win for both sides.”

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Blaupunkt To Expand into Televisions Business In India

Blaupunkt™, an iconic German brand best known for manufacturing high-performance audio products is pleased to announce the addition of a best-in-class partner, Trigur Electronics to its licensing program. Trigur is introducing a line of Blaupunkt branded LED TVs. Coordination of the partnership was led by the leading Indian brand licensing agency LicenseWorks.

Congratulating Blaupunkt for this new venture in India, Mr. Andrzej Cebrat, Managing Director, GIP Development, Blaupunkt said, “I would like to congratulate Blaupunkt for this new product range and welcome it to the Indian market. For years and years, German brands like Blaupunkt are seen oriented with the Indian customer needs and requirements. Not only do they offer good value for money but also appreciable after-sales experience. I believe this will be a good initiative for both Blaupunkt and Indian customers.”

Foraying into LED TV segment in India, the exclusive product range of Blaupunkt LED TVs, which surpasses stringent German QC standards, is specifically designed and manufactured for the Indian customers.

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Thomson™ Re-Enters India With Televisions

French electronics brand Thomson, owned by Technicolor SA, has announced its re-entry into the Indian market with its range of smart LED TVs in partnership with the licensee SPPL. The launch event was held at the French Embassy in Delhi. Coordination of the licensing partnership was led by the leading Indian brand licensing agency LicenseWorks.

As part of the the exclusive licensing agreement with SPPL (Super Plastronics), the brand unveiled its 43 UHD (ultra-high-definition) 4K, 40 smart and 32 smart TVs, which will be exclusively available on India’s leading E-commerce platform Flipkart.

“Technicolor, owner of Thomson brand, is very proud to sign a long-term license with SPPL as a strategic partner to develop Thomson’s presence in India,” said Claire Villeneuve, Head, Intellectual Property and Licensing, Technicolor, France.

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Blaupunkt™ to debut Home Audio Products in India

Blaupunkt™, an iconic German brand best known for manufacturing high performance audio products is pleased to announce the addition of a best-in-class partner, Envent Worldwide Pvt. Ltd. to its licensing program. Envent, which is based in Gurgaon (India), will introduce a line of Blaupunkt branded home audio products including Home Theater systems, Soundbars, Bluetooth Speakers, Boombox, CD Players, MP3/MP4 Players, Clock Radios and DVD Players to name a few.

Coordination of the partnership was led by the leading Indian brand licensing agency LicenseWorks.

Envent is a leading Indian company in the field of Consumer Electronics and is focused on developing innovative Personal Audio & Home Audio products for omni-channel distribution. Envent’s new collection of Blaupunkt products will be available across large format retail chains, electronics and telecom retail stores, and online retailers.

Blaupunkt stated, “Blaupunkt has long been associated with providing consumers the ultimate in sound experience and we are excited to have Envent on board for this critical product range. We envision the growth of Blaupunkt licensing program in India to a broad range of consumer electronics and related products that deliver outstanding quality and innovation to consumers.”

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Black+Decker™ Licensing Program Expands Into India

BLACK+DECKER™, a global brand leader in power tools, home products and outdoor power equipment is pleased to announce the addition of a best-in-class partner, Stovekraft Pvt. Ltd. to its licensing program. Stovekraft, which is based in Bangalore (India), will introduce a line of BLACK+DECKER branded kitchen and home appliances including Blenders & Juicers, OTG, Kettles, Coffee Makers, Toasters, Food Processors, Air Fryers, Cookware, Rice Cookers, Induction Cooktops, Room Heaters, and Air Coolers to name a few.

Coordination of the partnership was led by exclusive brand licensing agency LicenseWorks, on behalf of BLACK+DECKER.

“Small Domestic Appliances are one of the key pillars for BLACK+DECKER around the world and we are pleased to announce this strategic initiative with Stovekraft in India“, said Mr. Amit Datta, Senior Licensing Manager, Europe and Emerging Markets at Stanley Black &Decker.

Stovekraft is a leading manufacturer and marketer of brands in the kitchen appliances domain in India. Their flagship brands include Pigeon and Gilma. Stovekraft’s new collection of BLACK+DECKER products will be available across department stores, mass merchants and online retailers.

Mr. Pranav Anand, Managing Partner at LicenseWorks added, “We are delighted to welcome such a strong player as Stovekraft to the BLACK+DECKER licensing program. We look forward to continue expansion of the Stanley Black & Decker brands in India through strategic licensing partnerships across a range of product categories that will complement and reinforce their position in the core business.”

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MotoGP partners with Roadster to launch Apparel in India

MotoGP Roadster 1

Roadster, Myntra’s top selling outdoor lifestyle brand, has launched an all-new licensed Roadster MotoGP™ collection and in doing so, becomes the first Indian brand to enter into an exclusive collaboration with MotoGP – the world’s premier motorcycling championship and pinnacle of two-wheeled motorsport.

The special-edition Roadster MotoGP collection includes an inspirational and functional range of jackets, denims and t-shirts for bikers. Rannvijay Singh, popular VJ of several adventure reality shows, was one of the bikers entrusted with testing the jackets and denims in riding conditions, and the selection of exclusive touring apparel delivers exceptional style and protection, complementing the true spirit of the FIM MotoGP World Championship. Engineered with premium quality fabric, the no-compromise design of the collection is a perfect synthesis of style, comfort and advanced fitting solutions.

Pau Serracanta, Managing Director, Commercial Area, at Dorna Sports commented: “MotoGP has a rich legacy in the motoring segment. The mushrooming number of motorcycling festivals and biker’s clubs in India is a testament to the growing interest of biking in India. However, we find the motorcycling apparel segment a largely under-served market in the country. By collaborating with India’s favourite outdoor apparel brand-Roadster, we look forward to present the bikers of the country with a range of biking apparels which will take charge of both their safety and style quotient. After all, MotoGP stands for not just speed and thrill, but also for responsible riding.”

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French brand Elle Decor launched in India

Trident Limited, the leading Indian home textiles company and France-based Lagardere Active Group, collaborated in a brand licensing agreement to launch an exclusive range of home textiles under the world renowned French lifestyle brand ELLE DECOR in India.

Commenting upon the collection, Mr. Abhishek Gupta, CEO, Trident Group stated “We are excited to work with the ELLE DECOR team and to add this prestigious French brand to our portfolio. In the next 3 years, we foresee ELLE DECOR as the top choice for consumers who are looking for high quality products with international, contemporary styling in this category.”

Mr. Camille Thelu, Deputy Director, Lagardère Active Enterprises EMEA & India, added “We are excited to be working with the Trident Group for our foray into this important category in the Indian market. ELLE DECOR is the reference in the interior design world and the launch of bed and bath products in India is a natural fit. India is a fast growing market and we will gradually expand our offering to include the complete range of home decor and furnishings.”

The partnership was facilitated by LicenseWorks, the specialist corporate brand licensing agency. Rishabh Singla, Managing Partner at LicenseWorks added, “We are delighted to welcome such a significant player as Trident to the ELLE DECOR licensing programme. Their extensive experience and leading position in the Indian market, makes them an ideal partner to translate ELLE DECOR’s distinguishable brand equities into this category.”

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Miss Universe partners with Jealous 21 for an Exclusive Collection in India


Jealous 21, the leading Indian women’s wear brand owned by Future Group has collaborated with the Miss Universe Organization to launch an exclusive collection. The reigning Miss Universe, Paulina Vega, was in Mumbai to reveal the collection at a glamorous fashion show.

The brand Jealous 21 is synonymous with boldness, poise and independence. It speaks to the girl of today who is proud of who she is and has the confidence to take on the world, just like Miss Universe. The values of the Jealous 21 brand and those of the Miss Universe Organization highlight the modern day woman. The Miss Universe Collection has been designed around this ethos and will feature embellished tops, crop tops, and dresses along with stylized hip-fit denims.

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Black+Decker partners with Midea to launch Cleaning products

Leading home products brand, BLACK+DECKER has entered into a brand licensing partnership with the leading consumer appliance manufacturer, Midea to develop and launch a new range of indoor corded vacuums to complement its existing cordless cleaning products. BLACK+DECKER’s new range of corded vacuums will include a combination of upright, stick, canister, and wet/dry products. These new products provide consumers with the trust and credibility associated with the BLACK+DECKER name coupled with Midea’s specialized corded vacuum manufacturing capabilities.

BLACK+DECKER has been a preeminent brand in the home and consumer DIY sector for over 100 years. A true innovator in the home cleaning category, the brand revolutionized cleaning by introducing DustBuster®, the first-ever handheld cordless vacuum, to the marketplace in 1979, and has continued to launch a wide assortment of new products for use in and around the home. These products complement Black + Decker’s existing licensed products program, which includes small appliances, garden tools, automotive products etc.

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